- Basic information
- Visiting our websites, cookies
- Use of our services (newsletter, etc.)
- Market and opinion research, surveys, evaluations, competitions
In the following, you will be informed about the type and scope of the processing of personal data when using our website at https://www.kirschundkern.de and other services offered by us (“Services”). In addition, you will receive information regarding the rights to which you are entitled with regard to this data.
Personal data” in this context means any information relating to an identified or identifiable natural person, e.g. name, e-mail address or location data. Processing means, for example, the collection and storage of this data. Finally, we explain how we comply with the legal provisions on data protection, in particular the General Data Protection Regulation (“GDPR”), the German Federal Data Protection Act (“BDSG”) and other applicable regulations and how we protect your data from unauthorized access by third parties.
1. Basic information
Responsible for data protection according to Art. 4 No. 7 DSGVO is:
31542 Bad Nenndorf
Managing Director: Lorenz Surkemper, Sebastian Texter
Phone: +49 511 330986 21
By using appropriate technical and organizational precautions, we protect your privacy and ensure the security of your data. In addition, we secure the website against destruction, access, modification and processing of your data by unauthorized persons.
When transferring personal data via our websites, we always use the so-called SSL security procedure (Secure Socket Layer) in conjunction with 256-bit encryption. You can recognize the transmission of encrypted data by the display of a closed key or lock symbol in the status bar of your browser.
In accordance with Art. 15 GDPR, you have the right to obtain information as to whether your personal data is being processed. You also have a right to rectification of personal data (Art. 16 GDPR) if it is inaccurate, a right to erasure (Art. 17 GDPR), a right to restriction of processing under the conditions set out in Art. 18 GDPR and a right to data portability in accordance with Art. 20 GDPR. According to the provisions of Art. 21 DSGVO, you have the right to object to the processing of your personal data, insofar as the processing is based on Art. 6(1) lit f DSGVO.
2. Visiting our websites, cookies
When you merely visit our website, i.e. without registering or using other services by entering your personal information and without otherwise transmitting personal information to us, we may nevertheless collect personal data that your browser automatically transmits to us.
In addition, we use various technical tools for the purposes of web analysis, to compile statistics and to support online marketing.
Technical provision of the websites
When you visit our website, the following data is collected, which is technically necessary to display our web pages to you and to ensure the stability and security of our online offering: IP address, date and time of the request, content of the request (specific page), duration of the visit, browser used, operating system, browser language.
The legal basis for the collection and processing of this data is Art. 6 (1) 1 DSGVO. By ensuring technical operation and abuse prevention, we pursue legitimate interests in the processing. Ensuring technical operation and abuse prevention are also in the interest of users in secure data processing and use of the services offered.
Statistics, web analytics, marketing, personalization
In order to improve and personalize the advertising offer and for market research purposes, we create pseudonymized user profiles based on your use of our website. You can find more information on this under the section “Cookies”.
Cookies often contain a so-called cookie ID. This is a unique identifier of the cookie and consists of a string of characters by which websites and servers can be assigned to a specific Internet browser. This allows us to distinguish your browser from other Internet browsers that contain other cookies. A specific Internet browser can therefore be recognized and identified via a unique cookie ID.
You can delete cookies that have already been set in your internet browser. In addition, you have the option of completely or partially preventing the setting of cookies by adjusting the settings of the Internet browser you are using. However, it may be that not all functions of our website can be used if you disable cookies in your internet browser.
We use temporary, permanent, first-party and third-party cookies on our website.
Temporary cookies are automatically deleted as soon as you close your browser. They collect and store data only for the duration while you are on our website.
Permanent cookies can collect and store data within a variable period of time. They can be blocked, accepted or disabled by appropriate browser settings on the device you are using.
For both temporary and permanent cookies, a distinction must be made between first-party cookies and third-party cookies. First-party cookies are stored and managed directly by the responsible party. Third-party cookies are set by third-party providers in order to perform statistical analyses on our website. These analyses are carried out exclusively pseudonymously.
The use of technical cookies ensures, among other things, smooth use and navigation of our website.
Cookies for analysis and advertising purposes make it possible to compile statistics of visitors to the website. Examples are the frequency of visits or behavior patterns of users. In addition, offers, services and navigation as well as the interest-related use of advertising spaces can be optimized. If you click on one of these advertising spaces, cookies can be placed. This gives us the opportunity to create pseudonymous user profiles in order to provide interest-based advertising.
Web analytics and online marketing services used
We use various web analytics and online marketing services to make our online offering more user-friendly and attractive overall. Insofar as personal data is processed within the scope of these services, this is done, depending on the service, either on the basis of Art. 6 (1) sentence 1 lit. f) DSGVO, whereby the design of a user-friendly and attractive website offer forms the basis of our legitimate interests, or on the basis of an expressly obtained consent (Art. 6 (1) sentence 1 lit. a) DSGVO) for the data processing.
You can object to data processing on the basis of Art. 6 (1) sentence 1 lit. f) DSGVO at any time, and you can revoke consent once given at any time with effect for the future. The revocation of your consent does not affect the lawfulness of the processing carried out on the basis of the consents until the revocation. To do this, please use our cookie settings, which you can find here.
Please note that, for technical reasons, the administration via our cookie settings only refers to the Internet browser you are currently using and that you must manage the corresponding settings separately on other end devices or when using different browsers.
We partially use Google Maps from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA on our website, a service for displaying interactive maps. This enables you to view the locations of companies that are looking for personnel.
We are present in the following social media: Facebook, Instagram, LinkedIn.
When calling up the corresponding websites, data of users outside the area of the European Union may be processed by the operator. In these countries, European data protection law is generally not applicable and the enforcement of your rights may be more difficult.
The data of visitors to social media are processed for market research and advertising purposes in order to create user profiles, which are used, for example, for advertisements. This is made possible by cookies.
The operators of the social media websites are independently responsible for the processing carried out on the pages. The respective data protection declarations of the providers apply, as well as any contract you may have concluded with the provider of the social network.
You can obtain further information about the data processing in the respective social media and your option to object to the processing of your personal data via the following links, which refer to the information of the operators of the respective social network.
- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) Datenschutzerklärung https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Youtube video integration
We integrate videos of the platform “Youtube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA on our websites. When playing the video, Youtube sets cookies to collect information about user behavior.
By clicking on the play button of a Youtube video embedded on our websites, you consent to the one-time data processing for playing the corresponding video. The legal basis is Art. 6 para. 1 sentence 1 lit. a) DSGVO.
You can revoke your consent at any time. To terminate the data processing by Youtube, please contact Google directly. You can find more information here: https://www.google.de/intl/de/policies/privacy.
3. Use of our services (newsletter, etc.)
Personal data is collected and processed when you provide it to us when using our services, such as when creating a user profile, subscribing to our newsletter, submitting an inquiry to our contact service, or entering a contest.
The newsletter informs you about current offers, future meetings or other news. In addition, we use the newsletter to inform you about ongoing surveys and competitions and to ask you for your opinion about our services.
To receive our newsletter, you must give us your consent.
If you no longer wish to receive our newsletter, you can revoke your consent by clicking on the unsubscribe link contained in the newsletter.
With the data collected through the newsletter, statistics and user profiles are created in order to adapt the content to their interests and preferences. Among other things, it is recorded whether you open the newsletter, which links you click on, which terminal device, operating system, browser and possibly other device settings you use, whether and to what extent you recommend newsletter content on social networks or by e-mail and which of our websites you visit after clicking on links in the newsletter. The data processing for the implementation and optimization of the newsletter service is based on your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) DSGVO.
We use device tracking for extended risk assessment and fraud prevention. The data processing described below is based on your consent within the meaning of Art. 6 (1) sentence 1 lit. a) DSGVO. Your data will be deleted after 3 years at the latest.
Consent to measures for abuse prevention and detection.
Insofar as you have given your consent to fraud prevention and abuse detection in the context of the payment process, you agree that your data for the execution of the contract (e.g. object of purchase, name, postal address, e-mail address, payment method and bank data) and the usage data of your website visits (e.g. information on the beginning, end and extent of the visited web pages, as well as click paths) together with 3. A cookie and/or a visitor ID, each of which may contain anonymous data of the end devices used when visiting the websites (e.g. the screen resolution or the operating system version) and via which your end devices used can be recognized with a certain probability during further visits.
This data is used to check whether there are indications of online fraud or other misuse (e.g. through the unlawful takeover of a user account, the automated creation of fake user accounts by bots, the use of stolen identities or payment data). Insofar as there are concrete indications of online fraud or other misuse, we reserve the right to interrupt the payment transaction in question. The described fraud prevention and misuse detection measures further help to protect your user account against fraud and misuse of your data.
You warrant that you may give this consent with respect to all terminal devices used by you when visiting our website and that you will inform third parties to whom you transfer your terminal devices used for this purpose about this consent and ensure that they also agree with the described measures or otherwise do not visit our website with your terminal devices.
Disclosure of data to third parties
Customer data is only passed on to third parties such as external service providers if this is necessary for the purpose of providing the services or fulfilling the purpose pursued with the collection and storage, if you have given your prior consent or if another legal basis applies.
Insofar as we cooperate with service providers, in particular in the technical operation of the services, we take appropriate measures in accordance with the legal requirements for the protection of your personal data.
We only pass on personal data to authorities and other state institutions (e.g. tax authorities or courts) if we are legally obliged to do so.
4. Market and opinion research, surveys, evaluations, competitions
We use the personal data transmitted to us in the context of the use of our services or otherwise coming to our knowledge in pseudonymized or anonymized form for our own market and opinion research. We expressly reserve the right to anonymize the aforementioned data accordingly. The legal basis for the processing is Art. 6 (1) sentence 1 lit. f) DSGVO, whereby our legitimate interests lie in the analysis and optimization of the OBI range of products and services. In addition, we use your data to the following further extent for marketing measures.
We use data obtained for our own marketing purposes, for example personalized direct advertising. This data processing is carried out in accordance with Art. 6 (1) sentence 1 lit. f) DSGVO on the basis of legitimate interests in optimizing the range of services and enabling individualized advertising approaches.
If personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
Existing customer advertising
If we have received your e-mail address in connection with a service, we will use your e-mail address in accordance with the legal regulations for direct advertising for our own similar services. This includes the invitation to participate in customer satisfaction surveys or evaluations.
The basis for data processing in this respect is Art 6 (1) sentence 1 lit. f) DSGVO, taking into account § 7 (3) UWG. Our legitimate interest lies in optimizing our range of services as well as enabling individual advertising.
You can object to this use at any time without incurring any costs other than any transmission costs according to the prime rates. To do so, please use the link provided in the corresponding e-mails.
Consent to the sending of evaluation requests and customer satisfaction surveys
In the context of using our services, we would like to send you an e-mail with an invitation to participate in a survey afterwards. In this case, we use your e-mail address exclusively for sending the corresponding request. The legal basis for the processing is Art. 6 para. 1 lit. a) DSGVO.
Once you have given your consent, you can revoke it at any time with effect for the future. The revocation of your consent does not affect the lawfulness of the processing carried out on the basis of the consents until the revocation. A notification in text form (e.g. e-mail, fax, letter) is sufficient.
Customer satisfaction surveys
If you participate in one of our customer satisfaction surveys, the data you provide will be processed by us to optimize our offer and for our own market research and marketing purposes. This receives the information you provide and evaluates it on our behalf. The legal basis for the processing is your consent pursuant to Art. 6 (1) sentence 1 a) DSGVO by participating in the survey as well as Art. 6 (1) sentence 1 f) DSGVO with regard to the involvement of the service provider and the use for our own market research and marketing purposes. Our legitimate interest lies in the evaluation and improvement of our offer as well as the optimization of our processes and services.
If you participate in a sweepstake, we use the data you provide, subject to deviating regulations in the respective sweepstakes conditions, exclusively for the purpose of conducting the sweepstakes. This includes the transfer to external companies/service providers for the purpose of sending the prizes. Data will be deleted after the end of the competition, unless there is a legal obligation to retain it. Further information can be found in the respective sweepstake conditions. The data processing for the implementation of the sweepstakes takes place – unless expressly stated otherwise in the sweepstakes conditions – on the basis of your consent pursuant to Art. 6 (1) sentence 1 lit a) DSGVO. In the event of statutory retention obligations, processing is carried out on the basis of Art. 6 (1) sentence 1 lit c) DSGVO.
You have the right to revoke your consent to the processing of data at any time with effect for the future. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
Last change: 02.09.2020